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Festival weekend planner

Terra Madre — Salone del Gusto — a 3-day weekend in Piedmont

24–28 September. Turin, Italy. 70 min from the airport.

The weekend, day by day

  1. Day 1

    Arrive in Turin

    Land at Turin Caselle (TRN), settle in and walk the old town in the afternoon. Light dinner near your accommodation — save your appetite for the festival day.

  2. Day 2

    Terra Madre — Salone del Gusto

    Festival day — arrive early to avoid the lunchtime crowd. Insider tip: The Piedmont wine section is extraordinary — Barolo and Barbaresco producers participate alongside small natural wine estates. Buy a dedicated wine tasting pass rather than the general entry for best access.

  3. Day 3

    Wine country day in Piedmont

    Use the third day for a single winery visit (booked ahead) and a long lunch at one of the regional addresses below before heading home.

Where to stay

Three angles for the festival window. Festival hotels book out 6+ months in advance — apartments are the contingency when the main shortlist is sold out.

Booking.com links — we may earn a commission. We never recommend hotels we wouldn't use ourselves.

One winery worth a detour

Giuseppe Mascarello e Figlio

WTG pick

One of Barolo's last true traditionalists, producing monopole wines in a garage-sized cellar with zero marketing.

Address
Via Borgonuovo 108, 12060 Castiglione Falletto, Piedmont, Italy
Appointment
required
Tasting price
Free tasting by appointment
Website
Visit
Read the full Giuseppe Mascarello e Figlio guide →

Where to eat

Osteria dell'Arco

€€

Alba institution for traditional Piemontese dishes, excellent truffle season menu

Must try: Tajarin al tartufo

More dining picks in Piedmont

Practical

Nearest airport
Turin Caselle (TRN)
Mid-range daily budget
~€210/day for two
Festival site
Visit official site

Insider tip

The Piedmont wine section is extraordinary — Barolo and Barbaresco producers participate alongside small natural wine estates. Buy a dedicated wine tasting pass rather than the general entry for best access.

Want a longer trip than the festival weekend?

The milestone-trip planner builds a 3–10 day Piedmont itinerary with accommodation, tours, and pacing options.

Plan a Piedmont trip →