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Premiere Napa Valley
Best for
Going to Premiere Napa Valley?
Free printable weekend plan — 3-day schedule, nearby hotels for the festival window, one winery worth a detour, and where to eat in Napa Valley.
The wine trade's most exclusive access event — a Sotheby's auction of unique cuvées made exclusively for the event, preceded by three days of barrel tastings at 200+ participating Napa wineries. Trade-only, but licensed buyers can register remotely to bid on one-of-a-kind Napa lots. The Grand Barrel Tasting on Saturday is the week's centrepiece, offering unreleased 2024 vintage access months before commercial release.
~3,000 visitors
San Francisco International (SFO)
Four days in mid to late February, annual 2026
$150 - $500
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Where it is
Napa, United States
Official Website
Visit the official site for tickets, schedules, and the latest updates.
Visit WebsiteExplore the wine region:
Napa Valley Wine Guide →Book Your Napa Valley Wine Country Stay
Compare prices on hotels, vineyard B&Bs, and vacation rentals near the best wineries in Napa Valley.
Search Hotels on Booking.comMore Wine Festivals
Festivals around the same time
Within two weeks of Premiere Napa Valley — plan a single trip with multiple stops.
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Frequently asked questions
When is Premiere Napa Valley held?
Four days in mid to late February, annual
Where does Premiere Napa Valley take place?
Premiere Napa Valley is held in Napa, United States.
How much does it cost to attend Premiere Napa Valley?
Tickets range from $150 to $500.
How many people attend Premiere Napa Valley?
Approximately ~3,000 visitors attend each edition.
What's the nearest airport to Premiere Napa Valley?
The nearest airport is San Francisco International (SFO).
Who is Premiere Napa Valley best for?
Best for wine enthusiasts.